Use of images
Guidelines on the use of images
Permission to use
You should always ensure that you have permission to use an image when submitting it for use on the IOP website.
If you know the photographer, please make sure they are fully aware of how their image will be used. If you don’t know the photographer, you should always ensure you use images belonging to someone you can contact to clear permission.
Please don’t use images found in Google searches. It is bad practice to do this, even though the likelihood of being ‘found out’ from the copyright owner is minimal.
You have access to two, large royalty-free images libraries – ShutterStock and iStockPhoto. You can search their catalogues for free online. Contact the Corporate Communications Officer to download any images found on these libraries.
Images including children under the age of 16 will need to be cleared for use by the children’s parents (unless the photos are from a library). This can be a complicated process, so best to avoid it as much as possible.
Remember that you have access to IOP’s photo resources, which include photos of classroom situations that are pre-emptively cleared for use by the PR team. To access these images, email our Corporate Communications Officer. Please note that IOP’s photo resources are currently limited and we are continuing to build a pool of photographs.
Landscape photos fit the website template better and can be cropped more easily, so try to avoid portrait shots as much as possible.
The standard size at which photos appear on the website is 138px (H) x 208px (W) – 3.65cm x 5.50cm – for the main image and 86px x 86px – 2.28cm x 2.28cm – for the thumbnails. Bear these sizes in mind when choosing the right image – shots from far away, for example, will be hard to make out at this size. If larger images are provided, the web team can crop them to the right dimensions.
Photographs need to be clear, with good focus and definition to make an impact on the website.
last edited: November 22, 2012