Additionally, a report published by Twitter in 2014, identified that Tweets with photos receive on average a 35% boost in Retweets and those with videos can see a 28% increase in retweets. So, by utilising good quality, relevant visual assets alongside your copy, you can boost your engagement rates, earn attention, and deliver relevant information to your audience.
Images for social media
Even a simple video filmed on your mobile requires you to spend some time thinking about what you want to say and show in your video. If you want to produce more professional social media videos, you will have to think about developing a script, purchasing some additional equipment, props, better lighting, and factoring in time for test runs. After all that work, the idea of your video garnering a poor response can be disappointing. So, what can you do to increase your chances of success?
Some rules and tips to remember when making videos for social media
- Understand that audio and lighting are often far more important than the video quality.
- Remember to include closed captioning or overlaying text for those who are hard of hearing or at work.
- Keep it short and to the point. Each social network has different results with video lengths, so you should learn how long your videos should be for each one. For instance, Facebook videos no longer than one minute get the most attention.