If you are starting out on your social media journey and do not have any audience or posting insights, a study conducted by social media scheduling tool, Sprout Social (“Best times to post, 2021”), recommends the following as a guide to the best times to post on each platform to maximize the chances of your content being seen:
- Facebook best days and times: Tuesdays, Wednesdays, and Fridays from 9AM to 1PM.
- Instagram best days and times: Monday to Friday, from 11AM to 2PM
- Twitter best days and times: Tuesday to Thursday, from 9AM to 3PM.
- LinkedIn best day and times: Tuesday to Thursday from 9AM to 12PM
This is generalised data, and as your audience and content output grows, you will have a better idea as to when your posts are receiving the most engagement. For example, if your demographic is educational professionals, their active social media times are likely to be different to those suggested above, in which case you would tweak your days and times accordingly to fit with your target audience’s online behaviour.