Close IOP | Institute of Physics

Downloadable Twitter cards

Download and use our Twitter cards on how to promote physics on social media.

To download, right click on an image and save, or save to your device.

General guidelines

Image text reads: How to promote good physics on social media: How to communicate physics clearly, engage your audience, and build a following. Check your sources: talk to a specialist, or read material written by one. It’s not too tough: Portraying physics as super difficult creates barriers to inclusivity. No jargon: Keep your language clear and simple. It’s not magic: Give proper explanations for the physical phenomena you talk about. Keep it relevant: Make sure your explanations capture the real world.

Accessibility

Image text reads: How to promote good physics on social media. Elevate the voices of others: Make sure to keep online spaces inclusive and showcase the diversity of physics. Accessibility considerations: Use alt text, pic and video descriptions. Don’t use special characters or ‘fancy fonts’. Ensure text on images is high contrast. Keep text large and clear. Limit emoji use. Use subtitles in video. Use CamelCase in hashtags, for example #LikeThis. Use inclusive language, for example “hey everyone”

Comments

Image text reads: How to promote good physics on social media: How to communicate physics clearly, engage your audience, and build a following. Don’t feed the trolls! Woo you have a comment… If it’s a nice one, great, give a nice response! If it isn’t a nice comment, can you educate? If not, it’s a troll, so ignore and block. If you can educate and they get angry, then ignore and block. If you educate and they listen, great, give a nice response!

Images

Image text reads: How to promote good physics on social media- Using images and videos in your posts boosts shares and increases memory retention. Image sizes (in pixels) for Twitter: 1,200 x 675, and 700 x 800 for two images. For Facebook: 1,200 x 620. For Instagram: 1,080 x 1,080