Infographic text: How to promote good physics on social media
How to communicate physics clearly, engage your audience, and build a following on social media.
Check your sources
Talk to a specialist, or read material written by one
It’s not too tough
Portraying physics as super difficult creates barriers to inclusivity
Keep your language clear and simple
It’s not magic
Give proper explanations for the physical phenomena you talk about
Keep it relevant
Make sure your explanations capture the real world
Find the right time
Check the best times to post for your platform
Make sure to keep online spaces inclusive and showcase the diversity of physics. Elevate the voices of others
Image sizes (in pixels)
Twitter: 1,200 x 675, and 700 x 800 for two images.
Facebook: 1,200 x 620
Instagram: 1,080 x 1,080
Using images and videos in your posts boosts shares and increases memory retention.
1. Alt text, pic and video descriptions
2. Don’t use special characters or ‘fancy fonts’
3. Ensure text on images is high contrast
4. Keep text large and clear
5. Limit emoji use
6. Subtitles in video
7. Use CamelCase in hashtags, for example #LikeThis
8. Use inclusive language, for example “hey everyone”
Don’t feed the trolls!
Woo you have a comment…
If it’s a nice one, great, give a nice response!
If it isn’t a nice comment, can you educate? If not, it’s a troll, so ignore and block.
If you can educate and they get angry, then ignore and block.
If you educate and they listen, great, give a nice response!