IOP social media good practice guide

Social media is a key influence on young people. This is our practical guide to producing online physics content in a way that is appealing and approachable to a wide audience from all backgrounds. This will help us move towards a physics community that is more reflective of our society. And that means better physics!

You can download a PDF of this guidance (PDF, 4MB)

To order printed copies of this booklet, please email [email protected]


How to promote good physics

Tips on how to communicate physics clearly, in a way that is appealing and approachable to a wide audience from all backgrounds.

Find out more about promoting good physics

Challenging stereotypes in physics

Tips to keep online spaces inclusive and showcase the diversity of physics.

Find out more about challenging stereotypes

Using social media

You have the physics knowledge and the content to share, so how do you promote it on social media effectively?

Find out more about using social media

Creating high quality visual assets

Boost your engagement rates, earn attention, and deliver relevant information to your audience with visual assets.

Find out more about creating visual assets

Accessibility for social media

Tips to help ensure your social media is accessible to a wide range of people.

Find out more about accessibility for social media

Downloadable infographic and Twitter cards

We've put together an infographic on how to promote good physics on social media. You can also view a text only version here.

View and download our Twitter cards.

Download the full infographic (PDF, 1.82MB)

We would like to thank Lewis Matheson aka Physics Online, Jen aka Primrose Kitten, and Dr Sarah Bearchell and Katie Sparkes of the Lightyear Foundation, for reviewing and contributing to these guidelines. Thank you also to Alexia Alexander Wight @missneutrino for designing our infographic.