Infographic text: media guide checklist
Use this checklist to ensure your reporting of physics and physicists is as accurate and accessible as possible.
Have I called on the right expert(s) for this story?
Have I checked the physicist’s title and job title and used it where appropriate?
Have I used, where possible, comments and quotes from a range of people, and prioritised those from the groups currently under-represented in physics?
Does my reporting pass the Finkbeiner test to avoid gender bias?
Have I avoided using any slang terms or clichés to describe physicists?
Have I used inclusive language?
Have I reflected the contributions of all the people involved in this story/discovery?
Have I shown that physics is more than just maths?
Can my explanations be understood by an interested 12-year-old?
Have I avoided using any claims that aren’t backed up by evidence or go beyond the evidence?
Have I communicated any uncertainty where appropriate?
Does my choice of imagery convey the diverse people who worked on the story/discovery?
Does my choice of imagery avoid perpetuating stereotypes of physics/physicists?
Created for the Limit Less campaign by Alexia Alexander Wright (@MissNeutrino)