Member login
Menu Close

IOPConnect

Log in to personalise your experience and connect with IOP.

Log in

Limit Less in the news

Read and explore the positive media coverage that the campaign has generated.

The Limit Less campaign is about encouraging and supporting more young people from under-represented and underserved groups to do physics post-16.

Limit Less doesn’t look to just challenge these myths with young people themselves, but to influence the influencers of young people – reaching out to their families, teachers and communities, to the adults in their lives that they may seek advice from.

We are also looking to influence politicians and policy-makers, journalists, social media creators and other people in the media, to shape the messaging young people receive about physics there.

See the coverage of our campaign so far, categorised by topic.

Limit Less general

A Daily Mirror newspaper cutting of the IOP Limit Less TikTok campaign.Physics gets TikTok boost. Scientists are using a TikTok star to encourage school kids to do physics. The Institute of Physics has hired influencer Shauni Kibby, 21, who has 16 million followers. The IOP said he "can reach so many more young people than we can". Under 3% of boys and 8& of girls in England do physics A-levels.

Daily Mirror print newspaper cutting on TikTok campaign, 28 December 2021

Family and community

Schools

Social media

A Daily Star newspaper cutting of the IOP Limit Less TikTok campaign.Science behind TikToker: British scientists have recruited TikTok stars to encourage children to study physics at school. The Institute of Physics has ditched traditional methods and hired social media influencers such as Shuani Kibby - the UK's fourth most popular TikTok star - to raise interest.

Daily Star print newspaper cutting on TikTok campaign, 28 December 2021

The Eurekas