IOP Institute of Physics

For physics • For physicists • For all

Marketing Initiative for Teacher Recruitment (MITRE)

Our Marketing Initiative for Teacher Recruitment (MITRE) encompasses all of our work to raise the profile of a career in teaching physics with our target audience and the wider community .

One element of the MITRE project is focussed upon providing bespoke marketing support to a selection of ITE providers, called MITRE Project Partners. Every PGCE Physics ITE provider was invited to apply to become a MITRE partner at the project inception in 2009. 6 providers were selected, varying in size, location, age and background. These are:

  • University of Birmingham
  • University of East Anglia
  • Liverpool John Moores University
  • University of Leeds
  • Nottingham Trent University
  • University of Southampton

Through our work with these MITRE partners we devised and tested marketing activities to form best practice marketing guidelines for ITE providers. For further details about the project please email