Information on getting the basics right
Review your course marketing materials
It sounds simple, but setting aside some time to review your course marketing material - both printed and online - is an incredibly valuable exercise. Even better, ask a colleague with a fresh pair of eyes to have a quick look.
Basic errors, such as incorrect or out of date contact details on web pages may have a significant impact on the amount of interest that centres receive about ITE courses.
Ensuring accuracy of your contact information is quick and easy. It not only makes life easier for you and prospective students, it also creates a better user experience.
Another simple check is to make sure you use every opportunity to actively invite prospects to contact you. Make it as easy as possible for them to get in touch by clearly displaying email, phone and web contact details. And include a strong, prominent call to action on all materials you put out, for example:
- "Contact us for more details at….”
- “If you have any questions, get in touch with us at….”
- “We’d be happy to discuss your future as a teacher, so drop us a line at ….”
Try to obtain testimonials from your current and previous students wherever possible. Glowing reviews of your course from successful alumni who are now in great teaching positions will give credibility to your course and aid its appeal to prospective students. Testimonials can be in simple text and photograph format for your printed materials, or more elaborate in short video clip format for your website. Take a look at some of our examples here.
Utilise your UCAS Teacher Training profile
Many prospective students will first encounter your ITE centre by visiting your profile page on the new UCAS Teacher Training website. Your profile is a vital aspect of your marketing because it’s the first impression of your institution that these students will have; so make it a good one!
It is worth spending some time making sure that you are maximising the potential of the profile. Don’t recreate your webpage or just dump your prospectus information here, use it as a marketing opportunity in its own right.
Fill in the information requested for each field directly and concisely keeping in mind that there are plenty of courses listed and you want to keep prospective students on your page. If they want to find out more they can dig down through the profile or go and visit your webpage.
Make sure your information highlights your USPs (Unique Selling Points) so that your institution stands out. This will also make it easier for a prospective student to see why they should choose to study with you.
Use inspiring images and use film
In your course marketing material, try to use images that will reflect life as a PGCE student at your institution, rather than generic images that tend to show the solitary work of a physicist in a lab. Break the stereotype by showing groups of students working together and having fun.
Even better, if you can showcase a film (media students are always looking for film projects) about your course, that’s a great way for prospective students to gain an insight into what your course entails.
Make use of social media
Don’t overlook social media such as Facebook and Twitter to build up relationships with potential students. These are perfect forums to generate discussion, provide advice and encourage prospects to ask questions in a non-committal arena.
This no-cost marketing will not only encourage discussion but will demonstrate your willingness to embrace new technologies. Your institution’s marketing or communications department will be able to advise you on best practice, but we can also offer advice. Please get in touch – we are happy to help you. Email: firstname.lastname@example.org