Basics

Taking some time to review and improve your online presence is a simple and cost effective way of attracting prospective applicants. Follow these steps to get started.

Refresh your course marketing materials

Basics2

Use the summer to review, refresh and update your course marketing materials – both printed and online – ready to relaunch in September.

Simple actions such as using new imagery and changing the design or colour scheme of your content will make it more eye-catching, modern and up to date, which will ultimately draw more applicants in.

It’s also vital to ensure your content copy is up to date. Basic errors, such as incorrect or out-of-date contact details, or last year’s fees and funding information, may have a significant impact on the amount of interest you receive. For this reason, it’s a good idea to ask a colleague to have a quick look over your content too.

Make sure you use every opportunity to actively invite prospects to contact you. Make it as easy as possible for them to get in touch by clearly displaying email, phone and web contact details. And include a strong, prominent call to action in all content, for example:

  • "Contact us for more details at….”
  • “If you have any questions, get in touch with us at….”
  • “We’d be happy to discuss your future as a teacher, so drop us a line at ….”

Try to obtain testimonials from your current and previous students. Glowing reviews of your course from successful alumni who are now in good teaching positions will give credibility to your course and allow you to showcase your success! Testimonials can be in simple text and photograph format for your printed materials, or more elaborate in short video clip format for your website. Take a look at some of our examples here.

Utilise your UCAS Teacher Training profile
Many prospective students will first encounter your ITE centre by visiting your profile on the UCAS Teacher Training website. Your profile is a vital aspect of your marketing. It’s the first impression of your institution prospective applicants will have, so make sure it’s a good one!

Allocate some time to regularly review and update your UCAS profile. Don’t just repurpose your webpage or dump your prospectus information here. Use it as a marketing opportunity in its own right:

  • Make sure you supply information for every available field, but keep it fairly concise and to the point. You want to encourage applicants to visit your own website for more information once they’ve read your UCAS profile.
  • Be sure to highlight your USPs (Unique Selling Points) so that applicants have a clear understanding of why they should train with you rather than another provider down the road.

Use inspiring images and use film

Basics

In your course marketing material, use images that will reflect life as a PGCE student at your institution, rather than generic images that tend to show the solitary work of a physicist in a lab. Break the stereotype by showing groups of students working together and having fun. 

It’s even better if you can create a film about your course. A short video is a great way for prospective students to gain an insight into what your course entails.

Make use of social media

Marketing channels

You can’t ignore the power of social media! Use channels such as Facebook and Twitter to generate discussion, provide advice and encourage prospects to ask questions in a non-committal arena. 

This no-cost marketing will not only encourage discussion but will demonstrate your willingness to embrace new technologies. Your institution’s marketing or communications department will be able to advise you on social media best practice, but we can also offer advice. Please get in touch – we are happy to help you. Email: teach@iop.org